Galaxy Gutenberg. The formation of a person printing

Herbert Marshall Mlyuen - Canadian philosopher, philologist, literary critic, theorist of the influence of artifacts as means of communication. Gained fame as a researcher of the impact of electrical and electronic means of communication on a person and society (for example, in the concept of a “global village”, “absolutely ensuring disagreement on all issues”).
Starting since the 1950s, Mlyuen proposed to study mass culture in its own terms, and not from the point of view of classical traditional culture. Culture was given a definition of a system of communications, and Mlyuen abandoned the analysis of the intellectual and moral content of culture, that is, from a high -quality, value approach. At the same time, McLuen managed to make unusually interesting observations in the field of influence of electronic mass communication on modern society. In an amazing way, a literary critic has become one of the most authoritative authors in the field of communication theory.
“Gutenberg Galaxy”-the legendary work of the famous “prophet from Toronto”, in which, resorting to a mosaic, reproach approach to modern civilization, claims that the decisive factor in the process of forming a specific socio-economic system, and in fact,, The engine of historical progress is a change in technology, entailing a change in the method of communication.
The stages of development of civilization on Maklyuen: the subscription culture with oral forms of communication, based on the principles of the communal lifestyle, perception and understanding of the world, a written culture, which ends with the Galactic Gutenberg, the era of individualism, nationalism and industrial revolutions, the modern stage ( “Electronic society” of the “global village”), which sets, through electronic means of communication (infocommunications), a multidimensional perception of the world according to the type of perception of acoustic space