Formation of public opinion
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Advertising is a trading engine.
But how to convince a sophisticated potential consumer, that he needs to purchase a product, go to the film, vote for politics, spend money on a charitable campaign?
The brilliant idea of PR comes into business, associating for each representative of a particular social group a certain product, personality or service with an equally defined idea or a set of ideas.
But how specifically to succeed in this difficult field of activity, says the great PRENIS, who taught, among his book, who taught them. Otherwise, both rich and poor people start the day with scrambled eggs with bacon, and feminists of the whole world, alas, smoke cigarettes
But how to convince a sophisticated potential consumer, that he needs to purchase a product, go to the film, vote for politics, spend money on a charitable campaign?
The brilliant idea of PR comes into business, associating for each representative of a particular social group a certain product, personality or service with an equally defined idea or a set of ideas.
But how specifically to succeed in this difficult field of activity, says the great PRENIS, who taught, among his book, who taught them. Otherwise, both rich and poor people start the day with scrambled eggs with bacon, and feminists of the whole world, alas, smoke cigarettes
Author:
Author:Bereneis Edward
Cover:
Cover:Soft
Category:
- Category:Politics & Social Science
- Category:Phylosophy
- Category:Reference books
Publication language:
Publication Language:Russian
Paper:
Paper:newspaper
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-17-151616-1
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