Cultural evolution. How Darwin"s theory can shed light on human culture on the publicity of social sciences

Charles Darwin made a coup in scientific thought, showing how evolution explains the biological complexity and amazing diversity of life on Earth. Not so long ago, interest in the explanation of human culture with the help of Darwin theory has also increased in the social sciences. Having examined the vast material - from fashion to state policy, from the spread of religions to human behavior in economic markets, - Alex Mesudi claims that human culture is an evolutionary process that discovers the main Darwin mechanisms: variability, competition and inheritance. This interdisciplinary book is devoted to the exact study of cultural phenomena - using theoretical models, laboratory experiments, field archaeological research and ethnographic methods. The author shows how these at first glance incompatible methods can complement each other and benefit in various fields of social sciences and what discoveries you can come to, studying culture from an evolutionary point of view. "Cultural Evolution" suggests looking at the evolutionary theory in a new way: as a means of uniting various scientific fields and a way to understand human behavior more deeply