Consumer society

Jean Bodriyar (1929 - 2007) is the inventor of the terms “hyperreality” and “simulacr”, “great provocateur” of modern philosophy, the author of works that completely changed the very attitude to the life of modern society, one of the most significant thinkers of the era of postmodernism, which, in fact, is many Researchers consider neither no less as a “father-creator” of postmodern philosophy. Politics and economics, culture and mass media, art and even fashion-that’s just a little, which, freely or involuntarily, managed to radically affect Baudrillaria.

Consumption Society - the Society of Self -Man. A society that is chasing a meaningless and unconscious illusion of happiness. A society in which the very need for consumption has long become an irrational itself, the “beauty industry” equated the female body to the “product”, and the “philosophy of success” depreciates the human individuality.
The work of Jean Bodriyara, published in 1970, literally blew up the attitude of young intellectuals around the world. The absolute justice of this book daily proves in our time the very life of modern civilized countries - with its downshifting and “conscious consumption”, a rejection of the “cult of luxury”, returning to intangible values, the heyday of feminism and even the slow death of the “high fashion industry” and the “beauty industry