Outdoor advertising in Moscow. History, typology, documents

The book traces the evolution of outdoor advertising of Moscow from the XVII century to the present day. The material stated in chronological procedure gives a visual idea of ​​those complex and ambiguous processes that influenced not only on the advertising clearance of Moscow, but also on the life of the city as a whole. For the first time, a comprehensive study study of the history of Moscow outdoor advertising, based on documentary sources: archival documents, memories of contemporaries, original illustrative materials, etc.
Composed typology of advertising motors, which reveals the moment of the origin of this or that type of advertising speakers in Moscow, its characteristic features, peripetics and prospects for historical development.
An album book for designers, advertising specialists, students and researchers, for those who are interested in the history of Moscow and outdoor advertising