Outdoor Advertising Art. A Practical Guide

The book introduces readers outdoor advertising as one of the most important objects of modern, especially newest (in relation to our current economic conditions) pragmatic and at the same time creative human activity, with the artistic decision of this advertising in the past, with the principles of outdoor advertising design of the facades of modern buildings,
With the laws of achieving expressiveness of various kinds of signs, with the features of the artistic design of separate advertising settings of various purposes,
With the specificity of achieving high quality unique outdoor advertising. All positions put forward in the book are richly illustrated. The material is intended mainly practicing designers and students of the appropriate training profile, as well as the widest range of persons and specialists