Our language is as an objective given and as a culture of speech

Speech and language are perceived by all as given and are used as a natural means of communication and exchange of information. But are these their main functions?
From childhood we know that in many fairy tales of the peoples of the world a living word has an impact on life, but this is considered to be "magic" and not seriously relate.
But what is the "magic of the word" and "magic of the text" and what are they explained, what and how are they manifested?
The answers to these questions are important to understand both "physicists" and "lyrics" in order to meaningfully use the speech: oral, written, and mental.

The book is recommended as a textbook for university students and high school students in the disciplines" Russian language "," Linguistics (linguistics), "Sociology", "Sociology", "Psychology". The book will be useful to the faculty of universities and schools, especially teachers and teachers of the Russian language and literature, social studies, sociology, and psychology