The route is built! The use of consumer travels to increase sales and loyalty
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To create a successful business, it is not enough to have a good product and invest in its promotion. It is necessary to “meet” the consumer at each “contact point” with your proposal - from the occurrence of the need to evaluate the experience - and build a marketing strategy, taking into account the characteristics of the client’s behavior at each such point.
In the book of Ilya Balakhnin you will find the principles of working with the client’s trip and can create your own "consumer travel map" and build effective communication at each stage of contact with your product
In the book of Ilya Balakhnin you will find the principles of working with the client’s trip and can create your own "consumer travel map" and build effective communication at each stage of contact with your product
Author:
Author:Balakhnin I.
Cover:
Cover:Hard
Category:
- Category:Arts & Photography
- Category:Business & Money
- Category:Social Science & Politics
- Category:Others
Publication language:
Publication Language:Russian
Series:
Series: Alpina Business
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-9908133-2-8
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