Marketing. Textbook

The textbook in accordance with the Federal State Educational Standard of Secondary Professional Education sets out key aspects of marketing activities, its main components in the activities of a modern enterprise. To consolidate educational and practical material, control issues, tests and problem situations based on the actual modern experience of Russian companies are proposed.
addressed to students studying in educational programs of secondary vocational education in the specialties "Economics and Accounting (in industries)," Commerce (in industries) and "commodity studies and examination of the quality of consumer goods". It can be useful to the owners, managers and specialists of those areas of business, which need to develop a competent and effective strategy for market behavior