Marketing of physical and sports and sports and entertainment services. Textbook

This textbook reveals the characteristic features of marketing of physical education and sports services, reflects the specifics of the varieties of marketing activities of budgetary and commercial organizations, and technologies for conducting marketing research, advertising and price actions to stabilize the composition of physical activity and the constancy of visits by spectators of sports competitions are presented.
The textbook also focuses on the features of design, psychology of color perception in advertising of physical education and recreational and sporting services and recommendations for working with sponsored firms.
The book is addressed to students, magistrates, graduate students, athletes, managers of physical education and sports organizations of various departmental supplies and organizational and legal forms of ownership, as well as all those who are interested in the sports business