Marketing in the field of culture. Tutorial
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The training manual systematically discusses the content and features of marketing in the field of culture and art. Special attention is paid to marketing strategies, modern branding technologies, evaluating marketing technology for non -profit organizations.
For students (bachelors and masters) of higher and secondary special educational institutions of culture and art, all interested in marketing of the socio-cultural sphere
For students (bachelors and masters) of higher and secondary special educational institutions of culture and art, all interested in marketing of the socio-cultural sphere
Author:
Author:Tulchinsky G.L., Shekova E.L.
Cover:
Cover:Hard
Category:
- Category:Arts & Photography
- Category:Business & Money
- Category:Social Science & Politics
- Category:Others
Publication language:
Publication Language:Russian
Paper:
Paper:White
Series:
Series: Textbooks for universities. Special literature
ISBN:
ISBN:978-5-8114-4257-7
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