Marketing in healthcare: Textbook
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The mastery of the technique of strategic and tactical marketing is today one of the urgent tasks of the medical sector organizations. The textbook considers a wide range of tasks of marketing activity in relation to the field of medicine: issues of marketing-management, analysis of marketing environment, marketing research, comprehensive research of the market for medical services, developing a marketing complex of a medical organization, Internet marketing
Author:
Author:Savelyeva N.A., Anopchenko T.Yu., Karmadonov A.V. And
Cover:
Cover:Hard
Category:
- Category:Arts & Photography
- Category:Business & Money
- Category:Social Science & Politics
- Category:Others
Publication language:
Publication Language:Russian
Paper:
Paper:offset
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-394-04455-7
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