Basics of marketing. Textbook

The textbook considers the basic concepts and content of marketing as a scientific and practical direction of economic activity, designed to promote the growth of the effectiveness of commercial organizations and state and municipal administrations. Contains a comprehensive idea of ​​the main goals, objectives and methods of marketing management. The main emphasis is on the study of practical marketing techniques, its specific application in the activities of organizations of various profiles. The textbook includes training materials, which are based on the main practical experience of the author.
Designed for students of secondary vocational education institutions studying in the enlarged group of specialties on 38.02.00 "Economics and Management", as well as students of universities and practical specialists.
2nd edition, processed and supplemented