Advertising activity. Textbook for bachelors
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Advertising activities were considered in the system of integrated communications in relation to brand management, direct marketing, integration of personal sales into advertising communications.
corresponds to the Federal State Educational Standard in the last generation.
For students studying in the field of training "advertising and public relations". It can be useful to both theorists and practices involved in the problems of advertising communications
corresponds to the Federal State Educational Standard in the last generation.
For students studying in the field of training "advertising and public relations". It can be useful to both theorists and practices involved in the problems of advertising communications
Author:
Author:Sharkov Felix Izosimovich
Cover:
Cover:Hard
Category:
- Category:Arts & Photography
- Category:Business & Money
- Category:Social Science & Politics
- Category:Others
Publication language:
Publication Language:Russian
Paper:
Paper:offset
Series:
Series: undergraduate
ISBN:
ISBN:978-5-406-07335-3
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