Organization and management of trade and sales activities. Educational manual

An attempt has been made to reveal traditional and modern approaches to organizing and conducting trading activities, allowing novice entrepreneurs to effectively start their own business in the field of commerce. Significant attention is paid to organizational and legal issues, as well as to planning and managing the economic efficiency of various trading enterprises. Regularities of consumer behavior and their influence on changes in the turnover volumes of trading enterprises have been identified.
Corresponds to the latest generation of the Federal State Educational Standards for Vocational Education.
Intended for students of secondary vocational education studying in the specialty 38.02.04 "Commerce (by industries)", as well as for university students studying in the field of training 38.03.06 "Trade Business".