Organization and conduct of economic and marketing activities + e-Application. Textbook

The basic concepts and modern trends in the development of hotel services marketing are revealed, the concept of the hotel services market and its elements are given, marketing information in the hotel business is studied. The tools of the service marketing complex are evaluated through the product, price, distribution, and communication policies of hotel businesses. Marketing activities are demonstrated based on domestic and foreign practices. Numerous examples are provided, and the specifics of hotel business activities during economic crises are analyzed. Compliant with the latest generation of the Federal State Educational Standards for Vocational Education. For students of secondary vocational education studying in the fields of 'Economics', 'Management', 'Organization of Hotel Services'.