Not just relationships - protection

Traditional Push / Pull Marketing no longer works. The most promoted "initiatives in the field of relationships with clients fail. Full-sighted companies become pioneers on a completely new way to maximum profit and sustainable competitive advantage, and this path is to protect the client"s interests. Customer protection means that you sincerely imagine their interests, give them open, honest and complete information. This means that you are talking to them, not it. And it requires large-scale change, both in organizational culture and in organizational processes. This book talks about how the protection strategy works, why it works, and how to make it work in your company.
Transfer from English V.A. Somo