Not getting money for IT? Learn to ask! A guide to substantiating IT budgets

Who is this book for? First, for IT managers or managers of the respective directions of non-core companies - that is, those companies for which IT is not the main source of income. She will help them justify the need for information technology. Secondly, for manuals and sales managers of IT companies, the tips set out in it will help them sell. Thirdly, for top managers of any companies whose nature does not allow them to avoid IT application to solve business tasks - the publication will help them understand a simple thing: IT expenses are not a waste of money. It is not even expenses in the literal sense of the word, and investments that will help save and earn. The book discusses typical IT-industry problems, the issues of misunderstanding between business people and experts from the field of information technologies are addressed