New branding. 11 relevant brand concepts from the classics of marketing
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Before you, the book, which reflects the experience and progressive views of the eleven branding experts, many of which are the authors of world bestsellers in this area. In it, they set out their thoughts and ideas about the rules for creating, developing and maintaining brands, discuss the widest range of issues related to marketing and advertising.
The publication can confidently recommend entrepreneurs of any level, enterprise managers, as well as marketers and employees of advertising agencies
The publication can confidently recommend entrepreneurs of any level, enterprise managers, as well as marketers and employees of advertising agencies
Cover:
Cover:Soft
Category:
- Category:Business & Money
- Category:Romance & Love
Paper:
Paper:White
Series:
Series: Modern Business
ISBN:
ISBN:5-7654-3249-2
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