Neuromarketing training. Where is the buy button in the minds of the buyer?
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Every day, through advertising, the consumer receives more than 10 thousand trading offers. How to determine which of them will hit the target exactly, and which will pass by?
This book on how brain research helps attract the attention of the buyer and increase sales. The authors offer effective techniques for creating memorable presentations that can influence potential customers, force them to make an emotional decision and rationalize it. “Neuromarketing Training” is designed to increase the ability of companies to influence consumer consciousness and teach to create effective marketing strategies
This book on how brain research helps attract the attention of the buyer and increase sales. The authors offer effective techniques for creating memorable presentations that can influence potential customers, force them to make an emotional decision and rationalize it. “Neuromarketing Training” is designed to increase the ability of companies to influence consumer consciousness and teach to create effective marketing strategies
Author:
Author:Patrick Renvoise, Christoph Moren
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Religion & Spiritually
Series:
Series: Top Business Awards
ISBN:
ISBN:978-5-699-69972-8
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