From the cradle to the cradle. We change the approach to how we create things

Reduce, Reuse, Recycle. Reduce consumption, use again, process. “Do more with lower costs to minimize damage,” environmentalists call. But, according to this book, this approach perpetuates the production model with one -sided movement - from the cradle to the grave. " This model is dated to an industrial revolution and instantly turns into waste as ninety percent of the materials created for the manufacture of prolonged goods.
Why not challenge the idea that the human industry should inevitably cause damage to nature? Why not take nature itself for a sample? The tree produces thousands of flowers to create another tree. We do not consider such an abundance by wasteful, on the contrary, we regard this phenomenon as safe, beautiful and highly effective. "Waste is food" - the first principle set forth in the book. Products can be adapted to ensure that after the expiration of the service life they provide for food for something new - as "biological nutrients" that are safely returned to the environment, or as "technical nutrients" that remain in the closed circuit of technological cycles .
Developing their principles (trans) design of everything - from carpet coatings to corporate campus - William McDonons and Michael Brownhart give viable arguments in favor of changes