Narrative leadership: the art of inspiring and persuading through the use of stories. Mushin-Makedonsky Artem

Storyelling is an effective belief tool that allows you to promote ideas and inspire actions. History does not force one to accept another opinion, but invites you to look at the situation with different eyes - so that even an inveterate skeptic begins to think. A good narrator unites people, helps to understand what meanings and values ​​they share and what they need to become an excellent team. This book is about how to show leadership through stories and inspire without pressure and manipulation.
In his book, Artyom Mushin-Macedonian, an expert on strategic storytellers, speaks of leadership as the ability to convey meanings with the help of stories and narratives and create them together with the team. He tells how to introduce himself to the team through stories and form confidence, combine the team around the common goal, translate values, inspire a new method of action, and fill with confidence during the changes.
For managers, managers in the field of marketing, advertising, PR, sales, eicars, speakers