Naming: the art of naming. Educational-practical guide
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In Russia, there is at the moment there is not a single book dedicated to the Russian model models, and between that nemine is one of the key areas of public administration, business, advertising, language policy, and even geopolitics. If we talk briefly, the neiming is a practical discipline that studies mechanisms and gives practical recommendations as" call . In other words, this is the science of "naming" (naming, nomination), or on pre-exchange. In essence, the entire space of the economy, politics, marketing / advertising and culture is the Space of Namiming.
The authors of the book set themselves the task of formulating the basic principles of the Russian neminiga, first, given the entire richest experience in the multicultural neminiga and, secondly, relying on the specifics of the Russian language, linguistics and philology of the Moscow State University. M.V. Lomonosov, as well as Russian mentality, including the features of thinking of numerous peoples inhabiting Russia.
The manual is intended for marketers, managers, specialists in advertising, and will also be useful to students studying according to these areas of preparation.
2nd edition, stereotypical
The authors of the book set themselves the task of formulating the basic principles of the Russian neminiga, first, given the entire richest experience in the multicultural neminiga and, secondly, relying on the specifics of the Russian language, linguistics and philology of the Moscow State University. M.V. Lomonosov, as well as Russian mentality, including the features of thinking of numerous peoples inhabiting Russia.
The manual is intended for marketers, managers, specialists in advertising, and will also be useful to students studying according to these areas of preparation.
2nd edition, stereotypical
Cover:
Cover:Hard
Category:
- Category:Education & Teaching
- Category:Romance & Love
ISBN:
ISBN:978-5-370-02808-3
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