Naming. How word play becomes a business

Words that are now the biggest, truly limitless power - these are the names of the brands created by the small and closed community of marketers and linguists, known as Nemers (from English Name - & Quot, Name & Quot,) These professional & quot, juggles with the words & quot, extraordinary creative personalities, play a key role in modern wordiness, purposefully forming the language of our world, transforming its culture and business climate.
Author & QUOT, NEINING & QUOT, Journalist Alex Frankel, professionally engaged in the development of branded names and trademarks for the largest companies in the world, gives us the opportunity to look into the closed and mysterious world of the neminent business and see how the names of ordinary marketing are born by names that will soon find world glory. The author talks about the development technologies and stories of the creation of names of world-famous brands. Each such name is thousands and thousands of words of words.
You will learn how the names of the products and trademarks invade our language and become conductors of a new culture and mythology, affecting our behavior and worldview