Myths about marketing and consumer loyalty
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It"s time to destroy false dogmas classic marketing and send to resigning modern marketers! In this book, the authors, the leaders of one of the largest consulting companies in the field of marketing, open the shocking truth about marketing and consumer loyalty: almost all that you know about it, - lie! In fact, most of the well-known axia and marketing postulates are based on incorrect data or on incorrect interpretation of the right data. For example, the overwhelming majority of managers are convinced: regular customers are the most valuable for any company
Author:
Author:Cainingham T.
Cover:
Cover:Hard
Category:
- Category:Romance & Love
Paper:
Paper:White
ISBN:
ISBN:978-5-98124-167-3
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