Mythological archetypes in communication
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Effective marketing communications generate billions of dollars in profit. Most of these communications actively use appeals to authority based on mythological archetypes. The book analyzes the main mythological archetypes in a light, engaging, and highly visualized form. They are most important for advertising and other marketing communications. The main reason is that human thinking is more mythological than rational. This is the world's first book on archetypes in advertising. The book analyzes physical, spatial, biological, psychological, social, and cultural archetypes.
Author:
Author:Kafandzhiev Khristo
Cover:
Cover:soft
Category:
- Category:Politics & Social Science
Dimensions:
Dimensions:21x14x1.6 cm
Series:
Series:Art, design, culture, architecture, cinema
ISBN:
ISBN:9786177022946
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