My brain is lying to me! The phenomenon of the buzzing fly effect
Please sign in so that we can notify you about a reply
Can a fly drawn on a toilet save you money on cleaning? Why does a supermarket customer encounter the vegetable department first? And how does a simple lint from a dryer help pick-up artists meet women? In our lives, we constantly underestimate the influence of seemingly insignificant things on behavior, thinking, and perception of reality. Your brain deceives you daily, and well-known specialists in this field, Eva van den Broek and Tim den Heijer, will tell you exactly how.
Guiding you on this fascinating journey will be the most ordinary... buzzing fly! The authors refer to the effects of the buzzing fly as various cognitive distortions and errors in thinking, which make us afraid to step out of our comfort zone, repeat the same mistakes under stress, and eagerly seek to conform to social norms. The buzzing fly will catch up with you anywhere, from a Michelin-starred restaurant to a notary's office. Just like a real fly, you can't escape it. Furthermore, its effects are often used by marketers, politicians, economists, and many others, even if you don't notice it. Using real-life examples and statistical data, the authors will explain how to recognize the effects of the buzzing fly in everyday life, avoid their negative consequences, deal with temptations and prejudices. This book will hand you a fly swatter and teach you not only to make the right decisions and assess the situation wisely but also to use thinking errors to your advantage.
Author:
Author:Den Heyer Tim, Brook E.
Cover:
Cover:hardcover
Category:
- Category:Humor & Entertainment
- Category:Science & Math
Publication language:
Publication Language:Russian
Paper:
Paper:offset
Dimensions:
Dimensions:20.5x14x1.7 cm
Age restrictions:
Age restrictions:16+
Product type:
Product type:partial varnish
ISBN:
ISBN:978-5-389-21081-3
No reviews found