Theoretical foundations of the commodity of non -food products. Textbook for bachelors. Grif of the Ministry of Defense of the Russian Federation
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The development of market relations in Russia led to the need to use marketing principles in commodity science. For this purpose, a textbook was developed in which the subject and content of this discipline were significantly changed.
The conceptual and methodological provisions of theoretical aspects of modern commodity studies (competitiveness of goods) are considered. Considerable attention is paid to the audit of quality and assessment of consumer value and competitiveness of goods. Topics such as managing the quality and assortment of goods are highlighted.
For undergraduate students studying in the areas of training Modelganization and Trade, graduate students, teachers, scientists, entrepreneurs and businessmen
The conceptual and methodological provisions of theoretical aspects of modern commodity studies (competitiveness of goods) are considered. Considerable attention is paid to the audit of quality and assessment of consumer value and competitiveness of goods. Topics such as managing the quality and assortment of goods are highlighted.
For undergraduate students studying in the areas of training Modelganization and Trade, graduate students, teachers, scientists, entrepreneurs and businessmen
Author:
Author:Magomedov Sh.Sh.
Cover:
Cover:Hard
Category:
- Category:Arts & Photography
- Category:Music & Videoclips
- Category:Natural sciences
Publication language:
Publication Language:Russian
Series:
Series: Training publications for bachelors
ISBN:
ISBN:978-5-394-04400-7
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