Business Incognita: How to Expand the Boundaries of Entrepreneurial Thinking
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The book reveals the results of a study of a business intellect as a phenomenon related to the ability to set and solve the problems that arise during entrepreneurial activity. The focus of such tasks is the perception of the value of products in various target markets, because the existence of the product in itself does not mean its high value for consumers. The author of the book reveals the structure and function of the entrepreneurial task, its difference from related disciplines, such as management, production, finance, etc., sets out in detail the basic elements of the mechanics of perception of value, leads a large number of visual examples and metaphors, illustrating the ideas offered to consider. The publication is intended for the founders of startups (especially technological), entrepreneurs, managers, product and brand managers, marketers, as well as everyone who would like to study the mechanisms and specifics of entrepreneurial thinking more deeply
Author:
Author:Каплан Ярослав
Cover:
Cover:Hard
Category:
- Category:Politics & Social Science
- Category:Psychology
- Category:Reference books
- Category:Motivation & Success
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-206-00051-1
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