Monetization of innovation. How successful companies create a product around the price

Innovations are the most important growth factor. Today, more than ever, companies should introduce innovations in order to survive. But successful innovations are a very difficult task. The authors are partners of the Simon -Kucher & Partners Strategy & Marketing Consultants know what they are talking about. Georg Take is its general director, and Madhawan Ramanujam is a partner in San Francisco.
Simon -Kucher & Partners is a global consulting company with 900 professionals in 33 offices around the world. Its specialization is strategies, marketing, pricing and sale. Founded in 1985, the company has 30 years of experience and is considered a leading consultant in pricing in the world.
If you are a general director, either treat the executive leadership, or are part of the team responsible for innovation and the development of new products, this book is for you. With the help of special techniques, you can make monetization of innovation part of the DNA of your company. Examples show how one of the best innovative companies in the world, such as Linkedln, Uber, Porsche, Optimizly, Drager, Swarovski and large pharmaceutical companies, use the principles described in this book.
“Monetization of innovation” represents a practical approach that can be adapted for any organization, in any industry