Modern sloganeering

The proposed publication is a generalization of modern theoretical and practical knowledge of sludge - a young synthetic science that reveals typology and ways to create an effective advertising slogan. The manual includes a complex of practical tasks aimed at working out the skills of expert analysis of slogans of commercial advertising, as well as a description of modern methods and creative techniques for creating advertising text. The appendix contains a scheme of expert analysis of advertising slogan and samples of analyzing the sludges of modern Russian commercial advertising.
The book is designed for readers, professionally engaged in advertising: copywriters, nemers, PR managers, students and teachers of disciplines related to the analysis and development of advertising text. The manual is recommended to bachelor who receive education in the field of philological promotional activities (direction 032700 Philology, profile "Applied Philology")