Modern media planning
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The book discusses all aspects of science and the art of media planning, summarize foreign and domestic experience of pre -time media planning, and also presented all the necessary tools for media planning: analysis of the market situation, the rules for compiling a brief, the technology for choosing advertising media and much more. Particular attention is paid to the specifics of media planning in various media (press, television, radio, Internet), as well as in transit advertising.
For students and teachers of universities, those who are just starting their career in the advertising business, as well as those for whom media planning has become the main profession
For students and teachers of universities, those who are just starting their career in the advertising business, as well as those for whom media planning has become the main profession
Author:
Author:Nazaykin Alexander
Cover:
Cover:Hard
Category:
- Category:Politics & Social Science
Series:
Series: Student Library
ISBN:
ISBN:978-5-91359-210-1
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