Historical roots of a fairy tale

Vladimir Yakovlevich Propp is a well -known domestic philologist who anticipated in the book "The historical roots of the fairy tale" the world famous "yarrow hero" Joseph Campbell. This fundamental work of V. Ya. Proppa is devoted to the analysis of the Russian and world fairy tale. It considers the origins of the origin of a fairy tale as a special type and structure of the text. The conclusions made by Propp will be interesting not only to scientists, but also to copywriters (how to make text, to be read out), marketers (how to create an exciting brand myth), psychologists (what fairy tales have influenced the life of the client), as well as other representatives of professions, whom did not exist during the creation of this unique book