Modern communication technologies in business

This book allows you to take a look at the role and importance of modern information and communication technologies from the business position. It is for the first time systemically and comprehensively considered the latest, most effective communications tools, without which the company cannot be successful. The abundance of topical facts and examples drawn from the experience of Russian and foreign companies, interesting cases taken from the practical activity of the author of the textbook, a well-known specialist in the field of PR technologies, opinions and evaluations of the largest experts - all this makes the book convincing and useful for everyone who is engaged in issues of strengthening the business reputation of the organization as the main asset, capitalizing business.
The textbook is intended for listeners of Magistracy and MBA programs, as well as for top managers and specialists in the field of public relations