Modern advertising technologies: global trends and Russian experience. Textbook.
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The textbook is designed for studying modern communication technologies in the international activities of companies. It covers the main trends in the development of the modern advertising market, advertising and communication tools, branding, and other advertising technologies used in the fields of ATL, BTL, and TTL.
It is intended for foreign students of MGIMO who are studying in joint master's programs and taking the course "Modern Advertising Technologies."
Author:
Author:Ponomaryova E.A.
Cover:
Cover:softcover
Category:
- Category:Business & Money
- Category:Others
Publication language:
Publication Language:Russian
Dimensions:
Dimensions:20x14x1 cm
Series:
Series:MGIMO Books for International Students
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-9228-2560-3
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