Modern advertising

This book is the main textbook on advertising in the United States and other countries of the world. It has been published for more than 25 years and withstand 11 reprints.
Before you the most complete encyclopedia of modern advertising: Each of the 18th heads of the book contains full-color illustrations of the best advertisements, rollers and advertising campaigns, clearly showing the highest advances in advertising. In fact & quot, modern advertising & quot is today one of the most fully illustrated textbooks, in which all major ads are balanced: printed, electronic, digital, interactive and external. In the book a lot of schemes, graphs, charts and tables. Some of them contain useful information about concepts related to advertising, or about the advertising industry. Others displays the processes used to work with the client, conduct research, planning, mediaplating and production. Accompanying each illustration of the signature and questions help better understand the connection of advertising with the main topics of chapters