Mobile revolution
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Before you the first comprehensive study of the rapid growth of mobile services (enriched voice, Internet, the exchange of multimedia messages, content services, mobile television) The book is an exciting story of these products and services on the leading markets of Europe, the United States and the Asia-Pacific region. Dan Steinbok comprehensively examines the impact of mobile technologies on consumer and business markets and strategy in all industries, demonstrates how the mobile revolution causes marketing innovations to life.
This unique study is supported by deep interviews with 80 leading experts and legislators of trends that represent the leading world mobile phone manufacturers (Ericsson, Motorola, Nokia, Qualcomm), operators (NTT Docomo, Orange, SK Telecom, Verizon Wireless, Vodafone) , manufacturers IT (IBM, Intel, Microsoft, Realnetworks), printed publications (New York Times, Wall Street Journal), Media Concerta (ABC, CNN, Fox, Nickelodeon, Yahoo), Entertainment Conglomerates (Sony, Time Warner, Universal, Walt Disney ), recording companies and musical publishing houses (BMG, BMI, EMI, IFPI, Warner), network advertising companies (CARAT INTERACTIVE, McCann-Ericsson, Ogilvy Interactive), as well as the most innovative developers of the mobile industry. The stories in the book illustrate the success (and in some cases and lesions) of the mass transition from the transfer of voice to the transfer of data, or, as the industry"s legislators called, "transition from the business of the ears of the eye
This unique study is supported by deep interviews with 80 leading experts and legislators of trends that represent the leading world mobile phone manufacturers (Ericsson, Motorola, Nokia, Qualcomm), operators (NTT Docomo, Orange, SK Telecom, Verizon Wireless, Vodafone) , manufacturers IT (IBM, Intel, Microsoft, Realnetworks), printed publications (New York Times, Wall Street Journal), Media Concerta (ABC, CNN, Fox, Nickelodeon, Yahoo), Entertainment Conglomerates (Sony, Time Warner, Universal, Walt Disney ), recording companies and musical publishing houses (BMG, BMI, EMI, IFPI, Warner), network advertising companies (CARAT INTERACTIVE, McCann-Ericsson, Ogilvy Interactive), as well as the most innovative developers of the mobile industry. The stories in the book illustrate the success (and in some cases and lesions) of the mass transition from the transfer of voice to the transfer of data, or, as the industry"s legislators called, "transition from the business of the ears of the eye
Author:
Author:Steinbok D.
Cover:
Cover:Hard
Category:
- Category:Computer & Technology
- Category:Science & Math
ISBN:
ISBN:966-415-006-1
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