Mobile marketing. How to energize your business in the mobile world

Today mobile marketing is one of the most effective tools for improving sales. Most business executives and marketers & quot, theoretically & quot, understand, but do not know how to use this new tool in practice. The author, an expert in the field of mobile technologies, director and owner of a digital advertising agency, deployed and on a variety of practical examples shows how to apply every particular mobile marketing tool in different business spheres. With their help, the company can increase the recognition of the brand and the loyalty of consumers, involve customers into communication with the brand, to achieve the most accurate targeting and repeatedly increase the effectiveness of traditional marketing channels. The book is designed for owners and business executives, employees of advertising agencies and marketing managers