Microtrand changing the world right now
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Global trends always arise from the totality of many microtrends. And those, in turn, are based on breakthrough ideas. How to understand what idea will “shoot” and which - no? It is necessary to focus well in existing needs, to predict what will be popular in the future, and know the rules for the formation of existing microtrends. Korean cosmetics and housewives, Internet marriages and “letters from Africa”, popularization of LGBT and reducing confidence in banks, the activity of immigrants and biohaking, legalization of marijuana and hobbies of drones-this is a small part of the time of the last 10 years.
How do modern microtrandes arise, what are their prospects, what principles underlie them - about this and much more the most interesting book by Mark Penn, a sociologist and political strategist, whose services were addressed more than once by Bill Clinton, Tony Blair and Bill Gates. Objective and partly ruthless review of modern trends was created with the participation of Meredith Feinman, founder and director of FinePoint Digital PR, publicist and author of articles in Harvard Business Review, Entrepreneur, Elle, Marie Claire, The Washington Post
How do modern microtrandes arise, what are their prospects, what principles underlie them - about this and much more the most interesting book by Mark Penn, a sociologist and political strategist, whose services were addressed more than once by Bill Clinton, Tony Blair and Bill Gates. Objective and partly ruthless review of modern trends was created with the participation of Meredith Feinman, founder and director of FinePoint Digital PR, publicist and author of articles in Harvard Business Review, Entrepreneur, Elle, Marie Claire, The Washington Post
Author:
Author:Penn M.
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Politics & Social Science
Publication language:
Publication Language:Russian
ISBN:
ISBN:978-5-9614-1035-8
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