Metaphors we live by

George Lakoff, Mark Johnson. Metaphors We Live By. In the book by G. Lakoff and M. Johnson 'Metaphors We Live By', the foundations of the cognitive approach to metaphor are laid out --- a linguistic, cognitive, and cultural phenomenon. It discusses both the scientific aspects of studying this phenomenon in linguistics and philosophy, and the role of metaphor in modern society, in everyday communication between people. Special attention is paid to the possibilities of using metaphor as a means of understanding reality, as a tool for organizing human experience, structuring his knowledge about reality. The book, first published in its original language in 1980, became a bestseller in English-speaking countries and received a wide response in scientific periodicals and journalism. The book contains almost no special terminology and will be of interest both to specialists in the field of linguistics and literary studies, and to a wide range of readers interested in the functioning of language in modern society, problems of speech impact, and the connection between language, thought, and consciousness.