Predictable irrationality. Hidden forces determining our solutions

Do you know why the tablet for 300 rubles helps better than for 10? Why are we more willing to help a neighbor for free than for money? Why do we buy things that we really do not need? In the new processed and supplemented publication of The New York Times, Professor Deng Aryeli answers these and many other questions related to our economic behavior. He demonstrates on the example of scientific experiments that our solutions are often predictably irrational - we act according to the same unobvious scenarios. The author exposes the games in which our brain plays, helps to understand and revise the stereotypes of decisions and actions that determine our personal and business life. Understanding your own imperiality gives a lot of practical advantages - you can verify this yourself by reading this fascinating book