Marketing in healthcare + ECCOUNTION. Tests. Tutorial
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The basic ideas of marketing in healthcare, some of its problems and features are presented. The basic concepts of the medical services market are given: price, demand, offer. A number of marketing tools are analyzed, as well as some problems of multi -level (MLM) marketing. Examples of practical application of marketing capabilities in the management of medical organizations are given.
corresponds to the Federal State Educational Standard in the last generation.
For students of undergraduate and specialty students in enlarged groups of directions and specialties Health and Medical Sciences
corresponds to the Federal State Educational Standard in the last generation.
For students of undergraduate and specialty students in enlarged groups of directions and specialties Health and Medical Sciences
Author:
Author:Stolyarov Stanislav Alekseevich
Cover:
Cover:Hard
Category:
- Category:Medical Books
Series:
Series: Bachelor and Specialty
ISBN:
ISBN:978-5-406-07858-7
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