Media Person: Technologies of flawless performance in press, on radio and television

Communication with journalists requires certain skills: the ability to speak and the ability to listen correctly to express accents, keep pause. In the role of the newsmaker, any leader may be, and his main task is to be able to convey to the journalist the most important thing, and sometimes in a very short time.
How to build communication with a journalist at a personal meeting and in a telephone conversation, during a press conference and speaking on television? What do you need a journalist? What should be done before, during and after the interview? How to make the media with your ally? Answers to these and other questions are given not only the authors of the book, but also leading Russian journalists, international experts in the field of public communications.
The book is addressed to the leaders of large companies, politicians and stars of show business, PR managers, mediatrers and media components