Maverick. The story of success of the most unusual company in the world

Without secretaries. Without dress code. Without posts. Without business plans. Without graphics and mode of operation. Yes, other employees themselves appoint salary. Would you manage to manage such a company?
It is this way that SEMCO"s Brazilian Corporation Ricardo Semler, who turned the collapsed family business to the most unusual company of our time. He built a business model, survived the economic decline, industry strikes, hyperinflation and much more. Over the past 6 years, SEMCO has increased its revenue from 35 to 160 million dollars, the company has practically no fluidity of frames, and there are no signs that in the coming years it will slow down. How did the seller decided to turn the company from the inside to the outside, from the legs on his head, abolving nine levels of management and introducing unprecedented democratic orders for their employees?
The author tells about the amazing transformation of his company and changes in the thinking of its employees, how the chain reaction of the transformations turned an aging and dying enterprise to one of the most dynamic and innovative companies in the world. This is the history of the company who has called the challenge to traditional management methods and demonstrating the world, how to succeed in the tough world of modern business, putting the freedom of employees above corporate goals