Mass Media in Modern Russia. Textbook
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The book discusses the place of modern Russian mass media in the country"s communications space. Their role in the formation of public consciousness. The evolution of the media typology in the post-Soviet period is analyzed. The models of interaction of power and mass media applied by RR technologies are presented. The work of the editions of both business and non-showing entities is considered. The state of printed and electronic media - television, radio, Internet publications has been studied. Examples of manipulation by public consciousness are given.
The book is designed for students studying in the specialties "of public relations", "advertising", "journalism", as well as for researchers and media workers
The book is designed for students studying in the specialties "of public relations", "advertising", "journalism", as well as for researchers and media workers
Author:
Author:Starikov Alexander Georgievich
Cover:
Cover:Hard
Category:
- Category:Politics & Social Science
- Category:Science & Math
Series:
Series: Higher Education
ISBN:
ISBN:978-5-222-21126-7
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