Marketing with a practical guide. Textbook
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The material presented reflects the theoretical and methodological principles of marketing applied in the practice of production and commercial activities of companies. The description of marketing methods is supplemented with real-life examples, which allows for a better understanding and application of the study material in practice. It corresponds to the latest generation of the Federal State Educational Standards for Higher Education. Intended for undergraduate students studying in the fields of Economics, Management, Human Resource Management, Public Administration, and Business Informatics.
Author:
Author:Belyaev Viktor Ivanovich
Cover:
Cover:hardcover
Category:
- Category:Business & Money
- Category:Science & Math
Dimensions:
Dimensions:21.7x14.7x3.9 cm
Series:
Series:Bachelor's degree
ISBN:
ISBN:978-5-406-11778-1
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