Marketing. Textbook
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The textbook provides a detailed exposition of the subject 'Marketing'. Key concepts of the discipline 'Marketing' are discussed in an accessible and understandable form. In particular, the reader will gain an understanding of the essence of marketing, its types, principles, functions, and basic elements, as well as the marketing environment and conditions under which it can be applied. The concept of the market, its types, capacity, and segmentation, competition, its types, the role of the enterprise in competitive struggle to achieve key success factors are revealed. Significant attention is paid to the concepts of 'product', 'goods', and their distinguishing features. The essence of product movement is disclosed, and the specifics of marketing logistics as a method of managing product promotion channels are provided. It also includes a bibliography, self-assessment questions, and tests, allowing for a more comprehensive study of the 'Marketing' course. For students of institutions of higher vocational education studying in economic specialties. 4th revised and expanded edition.
Author:
Author:Reznik Galina Aleksandrovna
Cover:
Cover:hardcover
Category:
- Category:Business & Money
- Category:Romance & Love
Dimensions:
Dimensions:21.5x14.5x1.8 cm
Series:
Series:Vocational Education
ISBN:
ISBN:978-5-16-018914-7
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