Marketing: textbook
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The textbook presents theoretical foundations of integrated marketing management at work. Much attention is paid to the formation of practical skills in making management decisions on the analysis of market environment, marketing planning, marketing complex, assessment of results.
To prepare students studying in the Economy and economic specialties
To prepare students studying in the Economy and economic specialties
Author:
Author:Solovyov B.A., Miskov A.A., Musatov B.V.
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Education & Teaching
ISBN:
ISBN:978-5-16-003647-2
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