Marketing revolution
Please sign in so that we can notify you about a reply
How is the marketing management process in companies around the world? How can it be improved?
This book is responsible for these and many other issues using the results of international research and analysis conducted by leading consultants, teachers and practitioners, on the example of marketing activities of the world"s largest IBM.
The material presented here is based on the past to show our future. The authors consider the realities of the existing market, which makes it possible to understand how different cultures, demographic characteristics and relationships can be integrated into a business to help him win in a competitive struggle
This book is responsible for these and many other issues using the results of international research and analysis conducted by leading consultants, teachers and practitioners, on the example of marketing activities of the world"s largest IBM.
The material presented here is based on the past to show our future. The authors consider the realities of the existing market, which makes it possible to understand how different cultures, demographic characteristics and relationships can be integrated into a business to help him win in a competitive struggle
Author:
Author:Gembl Paul R.
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Politics & Social Science
ISBN:
ISBN:978-966-415-010-8
No reviews found