Marketing Research with SPSS: A Tutorial
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The manual describes in detail the basic methods of statistical analysis used in the processing of marketing information using the SPSS software package. Detailed instructions for using the program are shown, it is shown how to carry out a phased interpretation of the results of the analysis.
For students who study in the specialty "Marketing" on the disciplines" marketing research and "technology of marketing research", for masters and listeners of the MBA program. It can be recommended for students enrolled in the specialties "statistics" and "Sociology"
For students who study in the specialty "Marketing" on the disciplines" marketing research and "technology of marketing research", for masters and listeners of the MBA program. It can be recommended for students enrolled in the specialties "statistics" and "Sociology"
Author:
Author:Mosmüller G., Rebik N.N.
Cover:
Cover:Soft
Category:
- Category:Business & Money
- Category:Science & Math
ISBN:
ISBN:978-5-16-004240-4
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